Privacy Policy


This Privacy Policy governs the manner in which Fitbox Virtual Ltd collects, uses, maintains and discloses information collected from users (each, a “User”) of the Fitbox Virtual website (“Site”). This Privacy Policy applies to the Site and all products and services offered by Fitbox Virtual Ltd.

Fitbox Virtual Ltd is the trading name of Fitbox Virtual Ltd, headquartered at The Innovation Centre, 1 Harris Road, Dundee, Scotland DD2 3SN.

Personal Identification Information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, place an order, subscribe to receive email updates, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing and billing postal addresses and business phone number. Users may, however, visit our Site anonymously.

We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities, or taking advantage of the services offered by Fitbox Virtual Ltd.

Non-Personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, type of computer and technical information about Users’ means of connection to our Site, such as operating systems and Internet service providers utilised, and other similar information.

Web Browser Cookies

Our site uses “cookies” to enable login to the service areas of the site, and may use “cookies” to enhance the user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to alert you when cookies are being sent, or to refuse cookies, except that this will prevent you from logging in to the service area of the Site.

How We Use Collected Information

We may collect and use Users’ personal information for the following purposes:

  • To process payments and enable Users to access the service areas of the web application and Site
    We may use the information Users provide about themselves when placing an order only to provide service to that order and to allow ongoing access to the service areas of the Site. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To comply with copyright law and our master content supply agreements, we are required to report Users’ fitness class video usage to the relevant copyright authorities in the UK, or to other representatives of the rights holders, depending on the agreements in place. Information shared with these bodies is restricted to that necessary to comply with copyright law and our master content supply agreements, and includes business name, postal address of the venue in which the content is used, full name and email address of the appointed contact person, and play history.
  • To improve customer service
    Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalise user experience
    We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
    We may use feedback you provide to improve our products and services.
  • To send periodic emails
    We may use the email address to send User information and updates pertaining to their service and account. It may also be used to respond to their enquiries, questions and/or other requests.

How We Protect Your Information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Our Site is in compliance with PCI vulnerability standards in order to create the most secure environment possible for Users.

Sharing Your Personal Information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and Users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes, provided that you have given us your permission.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You are legally entitled to request details of the personal information which we hold about you, under the UK’s Data Protection Act 1998.

Third Party Websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Changes to This Privacy Policy

Fitbox Virtual Ltd has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collection. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.

Contact Us

If you have any questions about our Privacy Policy, please contact us:

By phone: +44 (0)1992 503773
By email: